About Us

Safwah means that which is pure and carefully chosen. It was founded in 2020 by Zainab Wasay. Zainab was homeschooled as a child and is an aalimiyah graduate from Madrasa Ayesha, Pakistan's first traditional madrasa for girls. Fueled by her parents' encouragement and her own deep desire to serve the Ummah, she has been building Safwah Publications brick by brick with the grace of Allah and then the support of her parents, husband, sincere friends, inlaws and of course, Safwah's faithful customers. The name "Safwah" is inspired by her Arabic readings as a teenager, when she came across the classical book "Sifatus-Safwah".

Based in Pakistan, Safwah Publications is a Sunni organization which strives to live true to its name by producing quality Islamic material for all ages. It seeks creativity and innovation along with affordability. With thought-provoking books, board books, cloth books, flap books, posters and flashcards in English, Urdu and Arabic on a range of Islamic topics, we continue to grow to serve you and your family in the best way, bi idhnillah. We sell in both wholesale and retail. We currently have 30+ products and 26 stockists in 12 countries.